The Fishing Lure is the Most Important Item in your Tackle Box

Let's face it, you could have the most expensive boat, fishing reels, rods and the best GPS but if your lure doesn't produce you're sunk. Try many types of lures and choose the the one's that produce strikes.
The lure in your tackle box is "The Most Important Item". I have seen people use old rusty lures that drag through the water like a square box and have unnatural behavior. A good quality lure can make the difference between a great day on the water or a very disappointing day. Choose the lure based on the weather, water conditions and natural food source of the species of fish you are trying to catch. You wouldn't choose a brown plain lure if the water is muddy and murky. Choose the colors that will attract the fish and will make it more likely to attract  a strike.
FishingSurplus has all your fishing lure needs at 30% - 70% off.
Visit us today and increase your chances of catching good quality fish with a great quality lure.